Do you ever wonder why you consistently grab the same brand of mug in the morning or why your favorite pen has a company logo on it? It's not a coincidence that promotional items tend to get into our daily lives and stay in our minds. They may not get a lot of attention in marketing, but they are the best at getting people to remember your brand. Find out more info related this topic!
Remember the last time you put a tote bag in your car to run errands? It's like a walking billboard if it has a snappy tagline and your logo on it. People pay attention and remember. The Advertising Specialty Institute says that 85% of individuals can name the brand of an item of promotional merchandise they own. That kind of memory is something that most online ads would kill for.
It all boils down to how often you use it and how useful it is. It may seem like a small gift, but if it holds up grocery lists or kids' drawings, your brand becomes a part of someone's regular kitchen routine. A desk calendar with your brand on it? Every time someone looks at the date, they see your logo. Small things pile up.
Of course, no one wants cheap junk. Practical, thoughtful, and intended to last, giveaways that people keep in their bags or on their desks are great. Think of things like phone stands, reusable bottles, and other modern gadgets that people use without even thinking about them. Research shows that almost 90% of people recall the firm that gave them a promotional gift for up to two years. That's a lot of staying power for something that probably cost you less than a click on an ad on a social media site.
And the best part is that these things can go somewhere. A coworker borrows a notepad with a brand name on it. That pen goes to a café. Your message keeps changing, leaving impressions that you didn't pay for. In busy markets, effective promotional items perform the hard work of reminding people of your business without being aggressive.